Web Analytics Agency

Who We Are

Walker Analytics is a specialist web analytics agency and consultancy, dedicated to helping organisations unlock the full potential of their data. We believe data should empower—not confuse—businesses. Whether you’re trying to understand your customers better, improve digital marketing ROI, or build a culture of evidence-based decision-making, our mission is to give you the tools, insights, and strategies to succeed.

Unlike traditional agencies that focus heavily on delivery without necessarily embedding knowledge, and unlike consultancies that often stop at high-level advice without execution, Walker Analytics blends the best of both worlds. We offer the hands-on delivery and agility of an agency with the strategic perspective and rigour of a consultancy. This hybrid model ensures that when you work with us, you don’t just get reports—you get clarity, capability, and results.

What We Do

At our core, we help organisations make sense of their digital data. This covers the entire analytics lifecycle:

• Implementation & Setup
  We design and deploy analytics tools—Google Analytics 4, Adobe Analytics, Google Tag Manager, server-side tagging, BigQuery pipelines, and more—ensuring your tracking is accurate, complete, and aligned with your KPIs.

• Auditing & Optimisation
  Many businesses already have analytics systems in place, but those systems may be incomplete, misconfigured, or bloated. Our audits uncover gaps, inefficiencies, and inaccuracies, then provide a clear roadmap for improvement.

• Reporting & Dashboarding
  We build dashboards in tools like Looker Studio, Tableau, and Power BI that surface the metrics that matter most, without unnecessary clutter. Dashboards are tailored to stakeholders—whether marketing, product, or executive leadership—so everyone has the insights they need.

• Data Analysis & Insights
  Beyond numbers, we provide narrative. What do trends mean? Why did conversions drop? Which campaigns drive real business value? We help you move past “what happened” into “why it happened” and “what to do next.”

• Training & Upskilling
  Part of our consultancy DNA is enabling your team. We run workshops, training sessions, and 1:1 coaching so your organisation builds long-term analytics capability instead of dependency.

• Ongoing Support & Retainers
  For many clients, we provide continuous support—troubleshooting, implementing new tracking, updating dashboards, monitoring data quality—so analytics remains a reliable and evolving function.

Our Hybrid Agency + Consultancy Approach

What makes Walker Analytics different is not just what we do, but how we do it.

• The Agency Side
  As an agency, we roll up our sleeves and do the work. Need your GA4 configured? A GTM container built from scratch? A Looker Studio dashboard designed? We deliver. You don’t have to wade through theory or wait months for action—we get your systems working quickly and effectively.

• The Consultancy Side
  As a consultancy, we step back and look at the bigger picture. What are your actual business objectives? Are you tracking the right KPIs? Do you have the governance, data processes, and organisational culture to make analytics sustainable? We guide strategy, not just execution.

• Why Hybrid Matters
  Most businesses need both. Pure agencies may implement but leave you wondering how it fits into strategy. Pure consultancies may give advice but leave you struggling to execute. Walker Analytics does both: we design the strategy, implement the solution, and ensure knowledge transfer so your organisation grows stronger in the long term.

This balance is why many clients see us as not just a vendor, but a partner.

Who We Work With

Our clients range from fast-growing startups to established enterprises. Common situations where we add value include:

• Growing businesses that need analytics foundations set up properly from the start.

• Marketing teams wanting to prove ROI, track campaigns accurately, and optimise spend.

• E-commerce companies needing reliable tracking for conversion rates, funnels, product performance, and customer journeys.

• Enterprises looking to migrate platforms (e.g., Universal Analytics to GA4, or implementing Adobe Analytics at scale).

• Data-mature organisations that want to streamline processes, optimise dashboarding, or move towards advanced analytics like predictive modelling.

Regardless of size, our focus remains the same: ensuring your business can trust its data and use it to make confident decisions.

Our Values & Philosophy

1. Clarity Over Complexity
   Analytics doesn’t have to be overwhelming. We strip away noise, focus on the metrics that matter, and present insights in plain language.

2. Collaboration First
   We don’t disappear into a black box and return months later with deliverables. We work closely with your teams, providing transparency, regular updates, and co-creation where it adds value.

3. Enablement, Not Dependency
   While we’re always happy to provide ongoing services, we want your team to grow in capability. That’s why training, documentation, and knowledge sharing are central to our approach.

4. Adaptability
   Every business is different. We adapt our frameworks, tools, and processes to your needs, not the other way around.

5. Results-Driven
   Ultimately, analytics should impact the bottom line—whether that’s revenue growth, efficiency gains, or better customer experiences. We measure ourselves by the value we help you achieve.

Typical Engagement Models

We offer flexible ways of working to match client needs:

• Project-Based Engagements
  Ideal for one-off implementations, audits, or dashboard builds. Clear scope, timeline, and deliverables.

• Retained Partnerships
  Ongoing support where we act as your outsourced analytics function—handling implementation, reporting, optimisation, and advice month to month.

• Consultancy Workshops
  Short, focused sessions to align teams on strategy, review analytics maturity, or solve specific challenges.

• Training Packages
  Customised training sessions for marketers, product managers, analysts, or executives—ensuring analytics literacy is built across the organisation.

Why Choose Walker Analytics

• Specialist Focus: We live and breathe analytics—no distractions, no diluted expertise.

• Multi-Platform Expertise: GA4, Adobe Analytics, BigQuery, Tableau, Looker Studio, GTM—we work across the modern analytics stack.

• Proven Track Record: We’ve helped businesses across industries streamline analytics, unlock insights, and drive measurable improvements.

• Hybrid Strength: Unlike pure agencies or consultancies, we provide both strategic guidance and tactical execution.

• Client-Centric Approach: Every solution is tailored to your business, not just “best practices.”

The Outcome of Working With Us

When you work with Walker Analytics, you can expect:

• Accurate, reliable tracking—so you trust the data in front of you.

• Dashboards and reports that deliver clarity, not confusion.

• Insights that drive action, not just charts for decoration.

• A team that empowers yours, building confidence and capability.

• An analytics function that evolves with your business, rather than holding it back.

Get Started

If you’re ready to transform how your business uses data, Walker Analytics is here to help. Whether you need a fresh implementation, a health check of your current setup, or ongoing partnership, we provide the expertise and execution to make your analytics a competitive advantage.

Let’s talk. Book a consultation, or fill out our contact form today and see how our hybrid agency + consultancy model can deliver clarity, confidence, and growth for your organisation.